This is a collection of hand-sketched retail signs, promotional graphics, and shopping bags. There are nine in total. Each has the word SALE on it in capital letters. The letters are 3D in appearance, as are the graphics themselves. Some drawings are of arrows, pointing in various directions. One is a speech bubble, and another is a tag with string hanging from one end. There is a sign nailed to a pole and a paper bag with looped handles. The most extravagant drawings are jagged, starburst shapes, like something from a comic book, making the word SALE appear more impactful.

Words for sale

“You should think about selling these.”

She looks up from the notebook at her son, a brooding 16-year-old.

He’s been playing guitar for a little over a year now—barely puts the thing down. He writes his own songs, too, lyrics and all.

His latest lyrics lay in front of her. “He has a way with words,” she thinks to herself.

“Sell them?” 

The question hangs in the air.

“They’re really good,” she reassures. “And a lot of successful musicians sell their songs for a living.”

A blank stare.

She tries to explain, “Some singers have lyrics written for them. Some songs are even used in commercials, like jingles, or even in the movies.”

“Jingles?”

Pure disdain.

Can she blame him? What teenager dreams about writing jingles?

What he dreams about is being a rockstar.

~

I was offended back then. 

I was hurt. Like she was saying I wasn’t talented enough to be a professional musician.

All these years later, I have a different perspective.

Maybe she was preparing me for reality—the odds of becoming a rockstar are slim at best. Maybe she was trying to protect me.

Maybe my mom said I could sell my songs because she believed I could be a writer.

It turns out she was right.

~

Hey, I’m Cory, owner of Cory B.D. Copy & Consulting. I offer strategic thinking and copywriting for businesses that put craft (and the human) first.

Want words that make people feel something? Or a messaging strategy that you can actually use?

My calendar is now open.

The image is a close up of three pencils. The pencils are laying flat with the tips angled towards each other. Each tip is broken, with bits of lead strewn about the ends of the pencils. The image suggests a writer or artist is trying to master their craft, taking multiple attempts to get a particular piece of writing or artwork right.

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