Why brand awareness is a smarter approach to display advertising than direct response: read 193 words on The Davis Daily.
Tag: copywriting
Words for sale
From strumming six strings to writing things for a living: reflecting on Mom’s advice in 210 words on The Davis Daily.
With a prompt from my brain
Why write and create when you're an outdated human using archaic tools: read 436 words prompted by the brain behind The Davis Daily.
The Big Bang and the Heart of a Human
How to hit hard with the ‘real’ stuff in your writing and storytelling: read 259 words from the heart of a human on The Davis Daily.
The long way round
Creativity, craft, the risk of going too fast: read 809 words on why you shouldn’t rush results in advertising, marketing, and branding.
The smell of a lilac
A lesson in sensory writing and creativity, told in 314 personal words on The Davis Daily.
