“It’s up ahead—”

I glance at my fiancée, then back at the road.

“What is?”

“That church I was telling you about before we left for the cottage. The one with the sign.”

She looks up from her phone. “Sign?”

“Yeah, I drove by it all the time when I worked at the outfitters. Highlight of my commute.”

“Oh. Right…”

We round a corner and the church comes into view. I ease off the gas and turn the radio down.

She tilts her head. “Can’t read with the music on?”

I laugh and point to the sign:

STAY OUT OF DEBT
ACT YOUR WAGE

“Good advice,” she admits, “but it has nothing to do with religion or faith.”

“That’s the point. It’s not what you expect, so it sticks out.

The church drifts into the rearview mirror. “I mean, how many other church signs have you heard me talk about?”

My fiancée reaches over and gives my leg a squeeze. “I wonder what it’ll say on our way home…”

I turn the radio back up and drive on.

~

Want words that people pay attention to and a brand they remember?

I’m Cory, copywriter and strategist for brands who put craft—and the human—first.

My calendar is now open. Let’s chat.