Why brand awareness is a smarter approach to display advertising than direct response: read 193 words on The Davis Daily.
Tag: Marketing
The Big Bang and the Heart of a Human
How to hit hard with the ‘real’ stuff in your writing and storytelling: read 259 words from the heart of a human on The Davis Daily.
The long way round
Creativity, craft, the risk of going too fast: read 809 words on why you shouldn’t rush results in advertising, marketing, and branding.
Creative static
The greatest challenge of creative work: managing feedback. Tune into 1044 words on The Davis Daily.
Creativity for sale
What it means when you hand over your creative work to A.I. In 596 human words on The Davis Daily.
