You are not special. 

Neither am I. Not even a little bit.

Truth is, most of us are a bunch of normies. Ordinary people living ordinary lives. 

“You are not a beautiful and unique snowflake.”

Chuck Palahniuk, Fight Club

Those who accomplish magnificent feats, overcome staggering odds and achieve monumental success. They’re fewer than you think. 

They talk the loudest, about their Hero’s Journey. And these kinds of tales are remarkable. Truly inspiring.

But it’s a passing feeling, don’t you think?

We’re in awe. But are we empowered? Are we motivated to take action? 

No.

Because their stories don’t resonate. Those magnificent feats and staggering odds, that monumental success. Not in my lifetime. Not likely in yours, either. 

No. Remarkable individuals aren’t the majority. We are: the ordinary ones. 

Don’t be offended. The truth is freeing, it releases the pressure. And there’s something else to consider:

Our mini milestones, common challenges (like trying to afford a home 🫠), and surviving day-to-day. That’s life for most of us. And that’s what brings us closer together.

This is the backbone of my approach as an ‘ad man’ and storyteller. What I’m calling the Blue-Collar Method™. Less fluff and more substance. Relatable, not once-in-a-lifetime. 

And as a human trying to make the most of this chaotic ride, it’s a reminder of how extraordinary the ordinary can be. 

• Things we take for granted—lounging on the couch with your partner or pet (or both)
• Our little wins—waking up earlier in the morning or making dinner instead of ordering in
• Our big wins—quitting smoking, paying off loans, and changing careers

It’s about appreciating life’s randomness. Like witnessing a toddler embarrass its mother by pointing at a waddle of ducks and yelling, “Fucks! Look, Momma! Fucks!”

Finally, it’s a reminder that these stories, these tiny incidents. They’re universal. They connect us. Truly empower us. 

Don’t be afraid to tell yours.