Hundreds of small characters are scattered across a white background. The figures vary in size, shape, posture, and orientation. Some are simple stick-like characters. Others feature more detailed bodies, clothing, and gestures. They depict a range of everyday life: people standing, walking, running, sitting, bending, stretching, dancing, jumping, reaching, talking, and listening to music. Some are happy, some are sad, and some are angry. Some are exercising, while others carry boxes, or hold umbrellas, or wave their arms. There are people facing forwards, backwards, and sideways. Some are shown individually and others clustered together. The figures are short and rounded, tall and slender, and some of the female characters are shaped like an hourglass. Some are heavily shaded, while others are outlined with minimal detail. The characters are arranged closely together, filling almost the entire frame. But one simple character stands alone, as if studying all the others.

What the best copywriters obsess over

November 9, 2026Leave a comment

Offer and medium matter, so do price and business objectives. But this matters the most to A-List copywriters: read 241 words on The Davis Daily.